MATCHING A.product Advertising

MATCHING
a.product advertising
b.institutional advertising
c.informative advertising
d.persuasive advertising
e.reminder advertising
f.comparative advertising
g.cooperative advertising
h.advertising campaign
i.cross-promotion
j.media research
k.message research
l.pretesting
m.Post-testing
n.CPM
-tests reactions to an advertising message.
2.Promotion of a concept, idea, or organization is _____.
3.assesses how well a particular medium delivers an advertiser's message.
4.is especially common during the introductory stage of the product life cycle.
5.is a promotional campaign in which marketing partners share the cost of a promotional campaign that meets their mutual needs.
6.is promotion designed to increase demand for a product, organization, concept, or cause.
7.In order to assess an advertisement's likely effectiveness before it actually appears in the chosen medium, marketers often conduct _____.
8.Promotion that is designed to reinforce previous promotional activity is called _____.
9.If a retailer shares advertising costs with a manufacturer it is called _____.
10.is an advertising strategy that emphasizes messages with direct or indirect references to competing products.
11.Advertising fees are based on the cost per 1000 viewers, or _____.
12.assesses advertising copy after it has appeared in the appropriate medium.
13.A(n) _____ is a series of different but related ads.
14.is nonpersonal selling of a particular good or service.