In a sales letter, when should you mention the price of a luxury good?
A) Early in the letter
B) In the middle of the letter, as soon as benefits are first mentioned
C) In the last fourth of the letter, after the copy makes the reader really want the product
D) Only on the reply card, since by then the reader will have definitely decided to make a purchase, and the price will no longer be an issue
Correct Answer:
Verified
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