A good strategy in fundraising appeals is to ask for at least triple what you expect you'll actually get, since readers will inevitably give you less than you ask from them.

Question

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Asking for significantly more than you expect can backfire by alienating potential donors who might feel their contribution wouldn't make a difference or that the ask is unreasonable. Successful fundraising strategies often involve realistic requests and building genuine relationships with donors.

A Good Strategy in Fundraising Appeals Is to Ask for at Least