What is the trade-oriented promotion that consists of a display or other promotion located near the site of the actual buying decision?

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Point-of-purchase advertising is a trade-oriented promotion that is located near the site of the actual buying decision. It aims to increase product visibility and encourage impulse buying at the point of purchase. Buying allowance refers to a discount given to retailers for buying a certain quantity of a product, while trade-showing products are items displayed at trade shows to attract potential buyers. Push-on-premises display is not a commonly used term in the marketing industry.

What Is the Trade-Oriented Promotion That Consists of a Display