Personal-selling expenses average 10 to 15 percent of a firm's total sales and are often the single largest marketing expense.

Question

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Personal-selling expenses can indeed represent a significant portion of a firm's total sales, often being the largest marketing expense due to the direct, one-on-one nature of personal selling which requires more resources per sale compared to other marketing strategies.

Personal-Selling Expenses Average 10 to 15 Percent of a Firm's