Order processing becomes the primary task of selling when needs are difficult to identify and the customer requires a great deal of persuasion.

Question

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Order processing is typically associated with routine, straightforward sales where customer needs are clearly understood and the product or service matches those needs directly, requiring minimal persuasion. In complex sales where needs are difficult to identify and require persuasion, consultative selling or solution selling approaches are more appropriate.

Order Processing Becomes the Primary Task of Selling When Needs