The objective of today's efforts at sales promotion is to build brand equity and maintain continuing purchases.

Name: The objective of today's efforts at sales promotion is to build brand equity and maintain continuing purchases.
Brand: Quizplus
Rating: 4.9 (48 reviews)

Question

Quizplus · Accepted Answer

Sales promotion efforts today are aimed at building brand equity, which refers to the value and strength of a brand in the market, and encouraging repeat purchases by customers, thereby ensuring ongoing customer loyalty and sustained sales over time.

The Objective of Today's Efforts at Sales Promotion Is to Build