All members of a marketing channel, from manufacturer to retailer, can benefit from the use of sales promotions.

Name: All members of a marketing channel, from manufacturer to retailer, can benefit from the use of sales promotions.
Brand: Quizplus
Rating: 4.9 (53 reviews)

Question

Quizplus · Accepted Answer

Sales promotions can stimulate demand, encourage brand switching, and enhance product availability through increased retailer support, benefiting all members of the marketing channel by potentially increasing sales and profits.

All Members of a Marketing Channel, from Manufacturer to Retailer