A national grocery store runs an advertisement offering "buy one get one free" on packages of Thomas's English muffins. This customer incentive is considered to be a trade promotion.

Question

Quizplus · Accepted Answer

A "buy one get one free" offer is a consumer promotion, not a trade promotion, as it is directed at the end consumer rather than the retailer or distributor.

A National Grocery Store Runs an Advertisement Offering "Buy One