Seth is a dentist and knows that his patients are more likely to take home pens inscribed with his name and phone number instead of an ordinary business card. The pen Seth chooses to purchase for his practice is an example of specialty advertising.

Question

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Specialty advertising refers to the use of promotional items, like pens, mugs, or t-shirts, branded with an advertiser's name, logo, or message, intended for use over an extended period. Seth's choice of pens inscribed with his contact information for his dental practice is a classic example of this marketing strategy, as it serves both as a functional item and a continuous advertisement.

Seth Is a Dentist and Knows That His Patients Are