Point-of-purchase advertising capitalizes on the fact that the majority of consumers have already decided on their purchase before they enter the retail environment.

Question

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Point-of-purchase advertising aims to influence consumers' buying decisions at the place and time of purchase, targeting those who may be undecided or open to impulse buys, rather than those who have already made their purchase decisions before entering the store.

Point-Of-Purchase Advertising Capitalizes on the Fact That the Majority of Consumers