
Match each item to the statement or sentence listed below.
a.over-the-counter selling
b.field selling
c.inside selling
d.relationship selling
e.consultative selling
f.team selling
g.order processing
h.creative selling
i.missionary selling
j.sales promotion
k.specialty advertising
l.trade promotion
m.network marketing
n.cold calling
o.expectancy theory
p.span of control
-Point-of-purchase advertising is an example of _____.
2.is personal selling conducted in retail and some wholesale locations.
3.is a technique that places the advertiser's name, address, and advertising message on useful articles that are distributed to target customers.
4.A sales presentation made at a customer's location is called _____.
5.A rebate is an example of _____.
6.is selling by phone, mail, or electronic commerce.
7.An indirect type of selling in which specialized salespeople promote the firm's goodwill is called _____.
8.consists of regular contacts between sales representatives and customers over extended periods of time.
9.Personal selling that involves situations in which a considerable degree of analytical decision making on the buyer's part is required is called _____.
10.Contacting a prospect without advance notice in an attempt to make a sale is called _____.
11.is selling mostly at the wholesale and retail level that involves identifying customer needs, pointing them out, and completing the sale.
12.is a selling situation involving several sales associates.
13.Personal selling that relies on sales prospects gathered from family and friends and conducted in a home setting is called _____.
14.Meeting customer needs by listening to them is called _____.
15.The number of sales representatives who report to first-level sales managers is called the _____.
16.is a motivational theory that relates an individual's perceived performance potential and how that performance can attain valued rewards.
Correct Answer:
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2.A
3.K
4.B
...
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