What Should Proctor & Gamble Do If They Were to Introduce

What should Proctor & Gamble do if they were to introduce a value-priced brand of laundry detergent?

A) emphasize the low price compared to all other products currently available in the marketplace
B) put less product in the customary package to offset the low-profit margin
C) demonstrate the prestige the consumer gets along with this product
D) focus on how the lower-priced brand offers comparable quality to higher-priced products