When do online marketers run the risk of cannibalization?
A) when they compete with off-price houses on the Internet
B) when they self-inflict price cuts by creating competition among their own products
C) when they construct numerous new brick and mortar stores alongside their virtual websites
D) when they hold onto tradition in the face of new technology

Question

Quizplus · Accepted Answer

Cannibalization in marketing occurs when a company's new product or strategy takes sales away from its existing products, rather than increasing the company's overall market share. This is often the result of self-inflicted price cuts or promotions that lead to competition among the company's own products, as described in option B.

When Do Online Marketers Run the Risk of Cannibalization