What occurs when a company offers two or more complementary products and sells them for a single price?
A) multiple packaging
B) combination pricing
C) protective pricing
D) bundle pricing

Question

Quizplus · Accepted Answer

This is known as bundle pricing, where a company combines several products and offers them at a single, often reduced, price to encourage customers to buy more than they might have otherwise.

What Occurs When a Company Offers Two or More Complementary