Lower "off-season" prices for lodging at resorts illustrates the use of yield management as a strategy to generate revenues for a largely fixed-cost industry.

Question

Quizplus · Accepted Answer

Yield management involves adjusting prices based on demand to maximize revenue, and lowering prices during off-seasons at resorts helps fill rooms that would otherwise remain vacant, generating additional revenue despite the fixed costs of operating the resort.

Lower "Off-Season" Prices for Lodging at Resorts Illustrates the Use