Lysol sanitizing wipes entered the market at a low sales price and were supported by heavy couponing.As the initial trial period passed, the pricing slowly rose and the couponing became more infrequent.This activity is an example of penetration pricing.

Question

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The statement describes the use of penetration pricing, which involves setting a low initial price to encourage trial and adoption of a new product before gradually increasing the price to generate more revenue. The use of heavy couponing also supports this pricing strategy by giving consumers an additional incentive to purchase the product.

Lysol Sanitizing Wipes Entered the Market at a Low Sales