MBNA offers an opportunity for credit card customers to transfer balances from competitive cards and pay low financing for a six-month period. After the introductory period is over, the rate will increase to the normal percentage. MBNA's strategy is to penetrate the market and obtain increased market share.

Question

Quizplus · Accepted Answer

MBNA's strategy of offering low financing rates for balance transfers from competitive cards for a limited period is a classic market penetration tactic aimed at attracting customers from competitors, thereby increasing its market share.

MBNA Offers an Opportunity for Credit Card Customers to Transfer