In the absence of other cues, price is an important indicator of product quality to the consumer.

Name: In the absence of other cues, price is an important indicator of product quality to the consumer.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Consumers often use price as a heuristic or shortcut to determine product quality, especially when they lack other information or cues about the product. Higher prices can be perceived as indicative of higher quality.

In the Absence of Other Cues, Price Is an Important