
Match each item to the statement or sentence listed below.
a.breakeven analysis
b.marginal analysis
c.value pricing
d.customary prices
e.oligopoly
f.elasticity
g.demand curves
h.cost-plus pricing
i.competitive bidding
j.penetration pricing strategy
k.allowance
l.loss leader
m.cannibalization
n.bundle pricing
o.odd pricing
p.transfer price
q.competitive pricing strategy
r.zone pricing
s.Market Price
t.bid rigging
-A way of identifying the point of profit maximization is called _____.
2.measures the responsiveness of purchasers and suppliers to price changes.
3.is a strategy emphasizing a product in comparison to the price and quality levels of competing offerings.
4.are traditional prices that customers expect to pay for certain goods and services.
5.In a(n) _____, high start-up costs form significant barriers to entry for new competitors.
6.Base-cost per unit plus markup for costs and profit will equal _____.
7.Price theory is difficult to apply in practice because it is hard to determine _____.
8.Determining the sales volume requirements at a given price to recover total costs is called _____.
9.A manufacturer sells a product to a company-owned warehouse.The price charged is called a(n) _____.
10.The use of a relatively low-entry price compared with competitive offerings is called a(n) _____.
11.A price of $9.99 is an example of _____.
12.Offering a printer along with a personal computer at a single price is an example of _____.
13.A(n) _____ is designed to de-emphasize price as a competitive variable in the marketing mix.
14.A trade-in is an example of a(n) _____.
15.is the loss of sales of an existing product due to competition from a new product in the same line.
16.A(n) _____ is a product offered to consumers at less than cost to attract them to stores in the hope they will buy higher-priced merchandise.
17.The _____ is what a consumer or marketing intermediary actually pays for a product after subtracting any discounts, allowances, or rebates from the list price.
18.Quoted prices on proposed purchases that reflect the lowest price available from a group of sellers are determined through _____
19.A uniform-delivered pricing system used by companies such as chapters.indigo.ca and amazon.ca is _____.
20.is a form of collusion, similar to price fixing.
Correct Answer:
Verified
2.F
3.C
4.D
5.E
6.H
...
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