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Joe's Search Costs Are $5 Per Search

Question 13

Multiple Choice

Joe's search costs are $5 per search.He wants to buy a VCR for his wife for Christmas, and the lowest price he's found so far is $300.Joe thinks 80 percent of the stores charge $300 for VCR's and 20 percent charge $200.Joe's optimal decision is to


A) continue to search for a lower price since the expected benefit of an additional search is $80, which exceeds his per-unit search costs.
B) stop searching and purchase a VCR for $200.
C) continue to search for a lower price since the expected benefit of an additional search is $50, which exceeds his per-unit search costs.
D) none of the statements associated with this question are correct.

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