How does relationship marketing view customers?
A) as short-term buyers that provide quick profits
B) as part of a one-time buyer-seller relationship
C) as equal partners in a buyer-seller transaction
D) as potential employees

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building long-term relationships with customers, viewing them as equal partners in transactions to foster loyalty and repeat business.

How Does Relationship Marketing View Customers