Which of the following is a characteristic of relationship marketing?
A) the short-term goal of creating an immediate sale
B) orientation toward added value through superior customer service
C) making purchases based on promotions and other inducements
D) limited communication between buyer and seller

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers through added value, such as superior customer service. It is not just about making an immediate sale or relying on promotions and inducements. Communication between buyer and seller is also key in relationship marketing.

Which of the Following Is a Characteristic of Relationship Marketing