Which of the following is NOT a characteristic of relationship marketing?
A) long-term orientation
B) emphasis on retaining customers
C) low-to-moderate customer contact
D) high degree of customer commitment

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers, which typically involves high levels of customer contact to understand and meet their needs, making low-to-moderate customer contact not characteristic of this approach.

Which of the Following Is NOT a Characteristic of Relationship