What kind of commitment is necessary in relationship marketing?
A) a reduction in the use of technology in favour of one-on-one communication
B) an emphasis on new customers
C) a company-wide initiative
D) conflict between buyers and the company

Question

Quizplus · Accepted Answer

Relationship marketing requires a company-wide initiative to ensure consistent and ongoing engagement with customers, focusing on long-term customer satisfaction and loyalty rather than short-term gains.

What Kind of Commitment Is Necessary in Relationship Marketing