What is the first step in measuring customer satisfaction?
A) finding out what customers need, want, and expect
B) hiring a first-rate market research firm
C) developing new products and placing them in the market
D) mining the Web for blogs and discussion groups to obtain customer feedback

Question

Quizplus · Accepted Answer

The first step in measuring customer satisfaction involves understanding what customers need, want, and expect. This foundational knowledge is crucial for developing products, services, and experiences that meet or exceed customer expectations, thereby ensuring satisfaction.

What Is the First Step in Measuring Customer Satisfaction