Why do customers prefer to have continuing relationships with businesses or suppliers?
A) Humans like to repeat processes.
B) Businesses and suppliers always provide consistent high quality.
C) By reducing the number of choices, the decision-making process is made easier.
D) There are a limited number of suppliers in most industries.

Question

Quizplus · Accepted Answer

Customers prefer continuing relationships with businesses or suppliers because it simplifies the decision-making process by reducing the number of choices they need to consider, leading to convenience and often better service due to established trust and understanding.

Why Do Customers Prefer to Have Continuing Relationships with Businesses