Which of the following is one of the major forces driving the movement toward relationship marketing?
A) the realization that retaining customers is far more profitable than losing them
B) the need to reduce expenditures on marketing
C) increased pressure from consumer lobby groups
D) new customer prospects are more important than existing customers

Question

Quizplus · Accepted Answer

The realization that retaining customers is far more profitable than losing them is one of the major forces driving the movement toward relationship marketing. This is because keeping existing customers is less expensive than acquiring new ones and loyal customers tend to spend more over time.

Which of the Following Is One of the Major Forces