What do databases have the capacity to do when used properly?
A) calculate the amount of a customer's next purchase
B) force customers or targeted customer groups to buy more
C) reduce customer retention and referral rates
D) identify a firm's most profitable customers

Question

Quizplus · Accepted Answer

Databases, when used properly, can analyze customer data to identify which customers are most profitable for a firm. This helps businesses focus their marketing and customer service efforts more effectively.

What Do Databases Have the Capacity to Do When Used