What is customer relationship management?
A) the process of maintaining good relationships between all wholesalers and/or retailers in the distribution channel
B) a process used to retain customers when purchases are based on low price or convenience
C) a system for handling late deliveries and damaged product returns
D) the process of re-orienting a business to a concentrated focus on satisfying customers

Question

Quizplus · Accepted Answer

Customer Relationship Management (CRM) is focused on re-orienting a business towards a strong emphasis on customer satisfaction. It involves strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth.

What Is Customer Relationship Management