What makes customer relationship management possible?
A) the loyalty of consumers to businesses that manufacture their favourite products
B) the adoption of the marketing concept by a majority of businesses worldwide
C) the technological advances that result in strategic integration
D) the increasing demands made by the legal system on business operators

Question

Quizplus · Accepted Answer

Technological advances enable strategic integration of customer data, communication, and management systems, making effective customer relationship management (CRM) possible.

What Makes Customer Relationship Management Possible