What do customer relationship management programs require to be successful?
A) a focus on the technological process
B) implementation at the grassroots level
C) investment in training
D) expectations set at the highest possible level

Question

Quizplus · Accepted Answer

Investment in training is crucial for CRM programs to be successful as it ensures that employees are well-equipped to use the system effectively and maximize its benefits.

What Do Customer Relationship Management Programs Require to Be Successful