What is one of the most important measures for evaluating customer relationship programs?
A) weekly cost of program administration
B) average amount of each transaction the program generates
C) lifetime value of a customer
D) yearly income the program provides

Question

Quizplus · Accepted Answer

The lifetime value of a customer is a crucial measure for evaluating customer relationship programs because it assesses the total worth of a customer to a business over the entirety of their relationship, providing a comprehensive view of the customer's value beyond single transactions or short-term income.

What Is One of the Most Important Measures for Evaluating