The factor that moves most companies from relationship marketing to transaction-based marketing is the realization that getting new customers is more profitable than serving old ones.

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Most companies move from transaction-based marketing to relationship marketing because they realize that retaining existing customers is often more profitable and cost-effective than acquiring new ones. Relationship marketing focuses on long-term customer engagement and loyalty, which can lead to repeat business and referrals, ultimately being more beneficial for the company.

The Factor That Moves Most Companies from Relationship Marketing to Transaction-Based