Relationship marketing views the buyer-seller relationship as equal partners, thus motivating customers to enter into a long-term cycle of repeat purchases, customer satisfaction, and profitability.

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Relationship marketing focuses on building long-term relationships with customers, emphasizing customer satisfaction, loyalty, and repeat business, rather than just making individual sales. This approach considers both the buyer and seller as equal partners in a mutually beneficial relationship, aiming to create a cycle of continuous business and profitability.

Relationship Marketing Views the Buyer-Seller Relationship as Equal Partners, Thus