One basic element of relationship marketing involves putting customers at the centre of a company's efforts. Companies are then required to gather information about customers, analyze the data, and monitor customer satisfaction.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on long-term customer engagement and loyalty, which involves understanding customer needs and preferences through data collection and analysis to ensure their satisfaction and foster a positive, ongoing relationship.

One Basic Element of Relationship Marketing Involves Putting Customers at the Centre