Internal marketing is equally as important as external marketing because studies show that 40 percent of all consumer product sales come from employees and their extended families.

Question

Quizplus · Accepted Answer

Internal marketing is crucial for building employee engagement, loyalty, and advocacy, but the claim that 40 percent of all consumer product sales come from employees and their extended families is not a widely recognized statistic in marketing literature. Internal marketing primarily focuses on motivating employees and ensuring they are aligned with the company's goals, rather than directly driving a significant portion of consumer sales.

Internal Marketing Is Equally as Important as External Marketing Because