Because customer complaints erode loyalty and increase operating expenses, firms should limit the use of different customer feedback methods.

Question

Quizplus · Accepted Answer

Limiting customer feedback methods can actually hinder a firm's ability to gather comprehensive insights on customer satisfaction and areas for improvement. Diverse feedback channels can enhance understanding and responsiveness to customer needs, potentially reducing complaints and fostering loyalty.

Because Customer Complaints Erode Loyalty and Increase Operating Expenses, Firms