The difference between viral marketing and buzz marketing is that buzz marketing is orchestrated on a more formal basis by influencers that disseminate their positive experience with the product or company.

Question

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Buzz marketing relies on the power of one-on-one personal messages more than viral marketing, which spreads more organically and rapidly, often through social media. Buzz marketing often involves influencers and is more controlled and planned by the company.

The Difference Between Viral Marketing and Buzz Marketing Is That