Businesses create partnerships for a variety of reasons that might include market expansion domestically or internationally, product expansion or innovation, and economies of scale.
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Q13: Lateral partnership is a relationship that involves
Q36: Customer relationship management (CRM)requires a top-down commitment
Q37: Application service providers (ASPs)assist marketers by providing
Q133: An important part of an effective customer
Q134: Effective customer relationship management depends on cross-disciplinary
Q136: Word-of-mouth advertising via technological devices is referred
Q138: The job of application service providers is
Q139: Successful customer relationship management systems are process
Q140: Customer relationship management (CRM) is the combination
Q142: In the business-to-business market, cooperative buyer-seller efforts
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