Consumer−consumer rivalry:
A) increases the negotiating power of consumers in the marketplace.
B) reduces the negotiating power of producers in the marketplace.
C) reduces the negotiating power of consumers in the marketplace.
D) increases the likelihood of government intervention in the marketplace.

Question

Quizplus · Accepted Answer

Consumer-consumer rivalry occurs when consumers compete against each other for limited goods or services, which can drive up prices and reduce their negotiating power.

Consumer−consumer Rivalry