A group of people are bidding on an internet auction for a used car.Each bidder will not bid more than a maximum amount that is unique to them.This maximum is called:

Name: A group of people are bidding on an internet auction for a used car.Each bidder will not bid more than a maximum amount that is unique to them.This maximum is called:
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Question

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Maximum amount that a bidder is willing to pay is called their willingness to pay which is the highest price a buyer is willing to pay for a good or service.

A Group of People Are Bidding on an Internet Auction