Emma's Ice Cream hires a local marketing research firm to find out which flavors and innovations local customers would prefer. The marketing research firm in the above scenario is conducting what type of research?

Question

Quizplus · Accepted Answer

The marketing research firm is conducting exploratory research, as they are trying to gather information about the preferences of local customers for flavors and innovations. Causal research would be used to determine cause-and-effect relationships, advocacy research would be biased towards a particular viewpoint, transnational research would be conducted across different countries, and syndicated research is pre-existing research that has already been conducted and is available for use.

Emma's Ice Cream Hires a Local Marketing Research Firm to Find