If purchasers value two products differently, tying may allow a seller to increase profit by charging a combined price closer to the purchasers' total willingness to pay.

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Tying allows a seller to sell two products together at a combined price that is closer to the purchasers' total willingness to pay, even if they value the products differently. This can lead to increased profit for the seller.

If Purchasers Value Two Products Differently, Tying May Allow a Seller