Brand names have a useful function if the preference for brands has a rational basis.

Name: Brand names have a useful function if the preference for brands has a rational basis.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If the preference for a particular brand is based on its quality, reputation, consistency, or other rational factors, then brand names serve a useful function. However, if the preference is based solely on marketing or emotional appeal, then brand names may not necessarily have a useful function.

Brand Names Have a Useful Function If the Preference for Brands