If firms sell highly differentiated consumer goods, then one significant cost to all such firms is likely to be:

Question

Quizplus · Accepted Answer

Highly differentiated goods require extensive advertising to communicate the unique features and benefits of the product to consumers. This can be a significant cost for firms selling such goods. Sales taxes, transport, and wages may also be costs, but they are not as directly related to the differentiation of the product itself.

If Firms Sell Highly Differentiated Consumer Goods, Then One Significant