Which of the following is TRUE?
A) Many managers cannot clearly and precisely state the nature of the decision problem they want investigated.
B) Managers do not need to be actively involved in the marketing research process.
C) If a decision-maker will not change his decision regardless of the result of the research, the research should still be conducted for informational purposes.
D) A researcher should not worry about the decision alternatives as decision-makers typically provide researchers with a complete list of them.
E) All of the above statements are true.

Question

Quizplus · Accepted Answer

It is common for managers to have a vague idea of the problem they want to investigate, but it is the researcher's job to work with them to define it more clearly and precisely.

Answer: C 
 Even if a decision-maker is already set on a particular decision, it is still important to conduct research to provide as much information as possible before making a final decision.

Answer: D is False, not True 
 Researchers must work closely with decision-makers to ensure that all possible decision alternatives are considered and evaluated in the research process.

Therefore, the answer is A and C.

Which of the Following Is TRUE