The manager of Capitol Brewing Inc.states that he is very concerned with the continuing decline in sales of the company's major product,a dark lager.The manager has asked for your assistance in finding the reasons for the sales decline.The most appropriate way to begin would be with
A)exploratory research.
B)descriptive research.
C)causal research.
D)an experiment.
E)a consumer study.

Question

Quizplus · Accepted Answer

Exploratory research is the most appropriate way to begin because it is used to gather preliminary information which can help to define the problem, suggest hypotheses and provide insights. In this case, the manager is not sure about the reasons for the sales decline, so exploring the issue would be a good way to start. Exploratory research could involve surveys, focus groups, or even observational research to understand the target market's preferences and behavior.

The Manager of Capitol Brewing Inc