The manager of the Golden Orange Drink Company states that he is very concerned with the continuing decline in sales of the company's major product, a concentrated orange drink. The manager has asked for your assistance in identifying the reasons for the sales decline. The most appropriate way to begin would be with:
A) a case analysis.
B) an experiment in which price is systematically varied.
C) descriptive research.
D) a controlled market test.
E) exploratory research.

Question

Quizplus · Accepted Answer

Since the manager is uncertain about the reasons for the sales decline, exploratory research is the most appropriate way to begin. This will allow for a broad examination of potential causes and provide a foundation for further research.

The Manager of the Golden Orange Drink Company States That