A claimed advantage of the focus group interview is an interaction effect where a comment by one individual often triggers a chain of responses from the other participants.This is known as
A)synergism.
B)serendipity.
C)stimulation.
D)snowballing.
E)None of the above.

Question

Quizplus · Accepted Answer

The interaction effect in focus groups where one participant's comment triggers responses from others is known as "snowballing."

A Claimed Advantage of the Focus Group Interview Is an Interaction